Challenge
Transform Tangerine’s banking experience into a powerful, sophisticated, and friendly digital financial ecosystem to help Canadians make smart decisions with their money and meet their banking goals.
Solution
A complete design system and roadmap to reflect Tangerine’s Forward Banking philosophy across a new suite of digital banking features, including a refreshed brand, responsive website and new mobile app.
Results
A 50-percent increase in new clients with more than one product when they onboard. Canada’s highest overall client satisfaction rating among mid-sized banks and second-highest satisfaction rate for credit card mobile apps, according to J.D. Power.
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