Challenge
The company has grown rapidly, offering over 10,000 products, distributed over 80 brands combined with the company's own brands and needed a site that could seamlessly handle a complex multi-vendor environment, with essential levels of administrative control. The company's priorities included: - Support their long-term growth plans - The ability to add new vendors and products - An easy elegance of the design, with an intuitive shopping experience - Efficient integration of backend systems for exceptional service - Quickly scale for new traffic, requests, sales and transactions
Solution
Reinvention of the company one-of-a-kind eCommerce site, which includes: - Multiple displays of product images help shoppers with the selection process - Clean, user-friendly page layouts that group similarly patterned images - Embedded customer service functionality - Layered navigation to help shoppers filter by desired attributes - Improved scalability to increased performance during massive influxes of new visitors - Various payment options -The ability to add vendors and products at any time - Seamless integration with all backend systems -Mobile version
Results
VALUE DELIVERED - Significant site performance improvements - 20% in traffic increase within a quarter - Inventory tracking and replenishment improved dramatically - Average page load time decreased by more than 40% - Within a year, sales increased by 30%
Accellabs
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