Challenge
1E, the endpoint management and security brand, lacked authority and awareness in its space. We put together an integrated content, social and comms campaign that spoke to the heart of how 1E can help companies meet their user, business and security needs.
Solution
The campaign had two objectives: – Raise awareness of the software tool that 1E offer and drive interest from potential customers. – Position 1E as a leading voice around remediation and migration, and to also raise Sumir’s profile, 1E’s CEO and Founder, amongst industry leaders and tech trade media. We commissioned research that surveyed 600 senior IT decision-makers (300 from IT Operations and 300 from IT Security) across the US and UK, to get a proper picture of the cybersecurity challenge from both sides of the IT fence. We used this to inform the report ‘Getting Your House in Order: Why businesses are leaving doors open to security breaches and what must be done to close them’, which included a 10-step action plan authored by President Obama’s cybersecurity aide; and a roundtable discussion with top experts and journalists which followed the launch of the report. This was complemented by a full suite of digital assets and paid media campaign.
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