Increasing social chatter by 442%
Challenge
Progress Software came to Overdrive with a unique proposal. They had created a new concept in the business IT industry, “Operational Responsiveness,” and they were looking for a way to promote this new term using an integrated online marketing strategy.
Solution
Overdrive created a socially infused, integrated campaign that included content development, blogger outreach, blogger interviews and videos, a YouTube channel, socially enabled rich media, and real-time media and social chatter reporting. The campaign promoted the brand and generated thousands of leads.
Results
Progress saw over a 5,463% increase in “Operational Responsiveness” related content indexed by Google and other top search engines. In addition to generating a significant quantity of leads, social chatter around Progress Software increased by 442%.
Overdrive Interactive
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