Challenge
FastMed Urgent Care had a clear but hard-to-solve problem: its digital strategy was not reflecting its position as a leader in the industry. As the second-largest urgent care provider in the country with over 100 locations, FastMed was already thriving. However, the company knew that it was missing out on major opportunities to reach new audiences, better serve current patients, and manage its reputation. What FastMed wanted was a partner to provide a strategic vision, consolidate its digital marketing efforts, execute effectively across multiple channels, and track results. That’s where we came in.
Solution
Broad needs and specific goals FastMed engaged MDG to conduct a comprehensive overhaul of its digital efforts. Broadly, they wanted to better integrate their approaches, increase market share, and improve brand awareness. Along with these overarching objectives was a set of specific goals that included: Garnering more traffic to the FastMed website Boosting engagement on social channels Increasing the number of online check-ins Growing the number of new patients Reducing the cost of acquiring patients Utilizing data and analytics to improve marketing effectiveness Time to get back to basics Working together, we determined that the underlying issue was that their existing efforts were not putting patients first. As simple and cliché as it may sound, it was necessary to get back to basics. Fundamentally, this shift involved prioritizing the user experience all around. While the client worked on in-clinic upgrades such as increasing staffing to reduce wait times on site, MDG developed and executed a multi-channel digital strategy which focused on better serving existing and potential patients. This approach was highly effective and resulted in more online traffic, extended reach, improved sentiment, and better ROI.
Results
A streamlined, optimized, and responsive website We designed and launched a new website with clear navigation, mobile-friendly responsive design, updated tools, and search-optimized content pages. The fresh site was a smashing success: FastMed’s web traffic increased by 2X in the first year after launch and saw an increase in visits across all the markets in which it operates.
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