Fat Barrel Fragrances
Challenge
Fat Barrel Studios approached Underdog Solutions to help them break into the beauty & cosmetic industry with their new product, Fat Barrel Fragrances, with a new e-commerce site and the SEO to match! Leveraging the viral craze of the companies industry-shaking Fat Barrel, the Underdog Team was challenged with maintaining the consistency and poise of the original branding, while forming to the beauty-industry standard, and positioning their product amongst the best in the market. The primary challenge was to leverage the success within the hospitality industry while maintaining the separation of the products, and the needs of their independent consumers.
Solution
The Underdog Team conducted large amounts of market and industry research to understand the consumer trends, buying patterns, and historical feedback provided. Combining the elements of beautiful design and
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