Digital Rescue Explainer Video Case Study
Challenge
Digital Rescue is a Melbourne-based web design agency. They have a unique approach to web development, and follow an 8-phase process to ensure their client’s final website not only looks good but also performs. Their challenge was effectively communicating this design process to potential clients. We knew through the power of video we could bring the process to life, and help them reduce the amount of time they were investing in each new prospect.
Solution
With a script already developed by the team at Digital Rescue, it was on to us to convert the script into video magic. We wanted to show how the web design process was a collaboration between the client and Digital Rescue, so the video focused on people working together and moving through the 8-steps. In sections throughout the video stock footage was used instead of animation to give the video a human-element.
Results
Since utilising the explainer video in their client onboarding process, Digital Rescue estimates that they save on average one hour for each new prospect. Illustrating that the advantages of video extend beyond just direct sales or clicks, but can also contribute to efficiencies elsewhere in a business.
Animotion Studio
Animotion Studio is a specialist explainer video production company and animation studio. We use the power of video to educate, engage and convert. Recognised as one of Australia's top video production companies, Animotion Studio has successfully completed over 250 video projects, working with clients in over 20 countries, and received hundreds...
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