Sunbelt Bakery Granola Bars
A Marketing Story by
The Johnson Group
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Sunbelt Bakery
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Sunbelt Bakery
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Challenge
Sunbelt Bakery Granola Bars compete in a category that is crowded with long-standing national brands as well as a bevy of new brand introductions. The fight for shelf space and differentiation is continuous. Our challenge was to help re-position the brand and grow market share.
Solution
Strategy Sunbelt Bakery’s brand team and The Johnson Group developed the positioning of “Bakery Fresh Taste. No Preservatives.” The positioning included the differentiator that Sunbelt Bakery Granola Bars are delivered to your neighborhood every week.
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