Challenge
Record-fast mobile application redesign The flagship consumer media app of Bloomberg distills 100 billion daily market ticks into business insights for 50+ million monthly viewers. Redesigne and implement this app
Solution
Better mobile UX for a multimillion audience In 2016, Bloomberg engaged our nearshore experts in the process of transitioning its business news apps to a cross-platform technology based on React Native. New and little-explored at the time, this library had been released by Facebook as an efficient cross-platform technology that promised near-native performance. Migration to React Native also offered a more unified look and feel consistent with the branding strategy of Bloomberg. Technology React Native, Redux, RxJS, JavaScript, Swift, Objective-C, Xcode, Java, Android SDK, Android Studio, Jenkins, Jest, Appium, Crashlytics, Appetize.io, React Deliverables Merging of native apps iOS and Android app into a unified cross-platform solution A/B testing of experimental features and UI elements Feature development for the new app, including audio and video streaming, data analytics, and more Web UI development with React Maintenance of the old iOS and Android applications during the transition Automation testing Mobile UI testing on devices and emulators
Results
-With the assistance of experts from AgileEngine, the engineering team of Bloomberg finished the transition in just 5 months. -The resulting app has been featured by Facebook on the React Native Showcase. -The new app got 10,000,000+ installs with 4.6 stars on the App Store and 4.3 stars on Google Play.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.