Rewarding The Loyal Employees, The New Age Way
Challenge
Wipro Technologies had a very exhaustive employee incentive scheme based on their experience and duration of service with the company. That is when they tied up with Hammock Holidays, a travel company with 25 years of experience in travel, MICE and employee incentive plans. The platform was to cater to an employee base of almost 2 lac people across India. The qualified employees would get notification and they can claim it from Hammock’s portal. Our task was to create a platform and process to streamline the whole flow, from qualifying for the program until the employee claims the offer, from a multitude of options available. And this had to run on the existing Wipro systems, which would share the details to the Incentive Platform thru APIs.
Solution
Travel to celebrate your loyalty We created a complete platform for Wipro Employees to login and claim their rewards. This was an external system managed completely by Hammock Holidays, running on cloud. From login until completion of the redemption of available prizes, there was constant data exchange between Wipro’s internal systems and the platform. Remember, this was back in 2012, when APIs were not the norm in such cases. We also worked with Hammock to add an additional module thereby introducing gift vouchers too. This became the biggest hit with Wipro Employees, with people redeeming prizes they had accrued in the past 3 years but had not utilised.
Results
81% Improvement in prize redemption rate 92% Repeat usage by users 23000 Newly registered users
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.