Challenge
Carb Manager is the #1 low carb and keto app in the Google Play, App Store, and web. Our mission is to make the low carb lifestyle easy, fun, and delicious, and empower our millions of members to achieve their wellness goals. The mission for Carb Manager was to completely re-design the app by re-imagining the UI, improving the UX, as well as adding new and improved features. Carb Manager is an extremely complex and flexible app with hundreds of customizations, settings, food/recipes databases, meal planners, analytics, and much more… We took on the role as the sole UX/UI designers and leading this project from the initial design and ux, to development handoff/collaboration, animations, and launch. We continue to contribute this app by designing new features, listening to user feedback and iterating, and more.
Solution
We started with Carb Manager’s old app which, while very successful, was outdated both visually and functionally. We collaborated with the team to understand the primary user needs, frustrations, new features, and ways to enhance their experience. We learned that the team’s goal was not only to enhance the UI and branding visually but also improve the experience.
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