Challenge
Presentation of your products In an ecommerce website (other than well-known sites like amazon.com) the need for the product should be emphasized more than how great the product is. Your website should answer the question “Why” before “What”. Ease of Use When your store have 100s of products you need to find a way to sort through them easily.
Solution
In stroller index we don’t have a shop in the homepage. Instead we come up with a short statement summarizing the main benefit of the website. Then it’s followed by a questionnaire about the needs of the users. We don’t push the products to them. Their needs lead them to the products. We used advanced filters in the main shop page. You can search products with the help of more than 20 attributes. Filters vary from check boxes, radio buttons to advanced filters like sliding range filters.
adogandesign
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