AmerisourceBergen

A Marketing Story by Hanlon Creative about AmerisourceBergen
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AmerisourceBergen
Brand Development

Challenge

AmerisourceBergen is one of the largest and most innovative drug companies on the planet. Currently ranked #11 on the Fortune 500, AmerisourceBergen is a global leader in pharmaceutical distribution and support services with nearly $150 billion in sales annually. It is an essential part of the healthcare supply chain with 20 percent of all pharmaceuticals in the U.S. passing through one of its sophisticated distribution centers. PURPOSE DRIVEN ENVIRONMENTS Hanlon Creative was commissioned to integrate AmerisourceBergen’s cultural and brand messages into its facilities in a manner that demonstrates its vitally important mission. Our team of signage experts guided every stage of the project from conception to production to overseeing installation on-site, ensuring the finished product realized our vision of a powerfully immersive brand experience for its employees, partners, and customers. We were able to maintain brand consistency across a massive network of business units and facilities, while developing corporate-branded space guidelines for key stakeholders to select solutions appropriate for their facility.

Solution

MAINTAINING BRAND CONSISTENCY Like many large corporations, AmerisourceBergen was looking to increase brand integrity through all channels of its global distribution network. Maintaining consistency and managing costs, especially in print production, had proven to be challenging as its vast network continued to grow. Our solution was to develop a print management application designed to be the go-to resource for all of its print production needs. Obtaining quotes, placing orders, tracking budgets, and providing quality controls for all of AmerisourceBergen’s standard and customized print materials became a reality whether employees worked in Allentown, PA, or Anchorage, AK.

~30 Employees
$10,000 Min Budget
1 Stories
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Hanlon Creative

Lansdale, Pennsylvania

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