GCP Applied Technologies
Challenge
The world’s most successful architects, builders and contractors insist on GCP’s advanced products and solutions for their construction projects. We were asked to bring their CPD and customer-facing presentations to life, making them more engaging, immersive and memorable. GCP also wanted to position themselves as thought-leaders and make the most of the face-to-face time they have with customers.
Solution
To help visually articulate GCP’s value and product areas we created an illustrated cross-section of a city and construction site. The city illustration would be familiar to GCP’s customers and helps to highlight the risks and considerations when undertaking major construction projects. It also clearly highlights the areas of a project where GCP’s waterproofing products are the best option.
Results
The result is a visual experience which brings the GCP brand and products to life for their customers, clearly articulates their value and positions GCP as a world leader in their field.
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