Challenge
Project: International education. Goals: To drive additional traffic at a lower CPC. To increase the number of conversions (for this website filling out the feedback forms is considered a conversion). To work with new keywords.
Solution
Our strategy: the rates for our DSA campaign were six-time lower than the ones for the search ads to avoid competing with regular search ad campaigns and to get lower CPC.
Results
- DSA campaigns drove 18% of all conversions while spending only 7% of the overall budget. - CPC in DSA campaign is 77% lower than in search one, and CPA is 69% lower (the numbers were altered to preserve the percentage ratio).
#ADINDEX
#ADINDEX is effective growth strategies and a clear execution. WHO WE ARE? #ADINDEX is a team of skilled experts in online marketing from Ukraine, Dnipro. Our goal is to help develop the business and attract more customers with the help of digital tools. Our agency is seven years old. Our team is now...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.