The Rockettes grow their social media community!
Challenge
The Rockettes came to Overdrive to help grow a vocal community of dance enthusiasts and Rockettes fans, with the goal of increasing the dance company’s prominence in the social media entertainment ecosystem.
Solution
Overdrive unified the Rockettes’ social community into a single social program across Facebook, Twitter, Instagram, Pinterest, and Google+, and helped the Rockettes launch their YouTube channel. Overdrive also worked to create content for these platforms and schedule them accordingly. Overdrive also complemented its social media content campaign with paid social advertising to increase growth and reach.
Results
With Overdrive’s commitment to social media engagement, the Rockettes were able to see massive growth on their Facebook page. Their Facebook community grew by over 2800%!
Overdrive Interactive
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