Nintendo
Increase Brand Awareness
Challenge
Nintendo asked us to huild brand advocacy among active and hardcore gamers during the launch of the Wii U.
Solution
Working off the strategic insight that 63% of all video gamers produce and consume programming on YouTube on a daily basis, we created the Wii U Video Challenge, a program that leveraged the talent and influence of the site's top content creators.
Results
53 user-geerated videos totaling over 3 hours of original online content Over 4 million video views More than 10 million social media impressions Over 700 million earned media impressions
Source: http://a2g.la/#!sec=work
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