WiiU Challenge

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Nintendo

Increase Brand Awareness

Challenge

Nintendo asked us to huild brand advocacy among active and hardcore gamers during the launch of the Wii U.

Solution

Working off the strategic insight that 63% of all video gamers produce and consume programming on YouTube on a daily basis, we created the Wii U Video Challenge, a program that leveraged the talent and influence of the site's top content creators.

Video Production

Results

53 user-geerated videos totaling over 3 hours of original online content Over 4 million video views More than 10 million social media impressions Over 700 million earned media impressions

~30 Employees

$10,000 Min Budget

1 Stories

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A2G

Los Angeles, California

An experiential Marketing Agency, we cultivate relationships with consumers, provide new product launch marketing plans and focus on brand engagement through authentic conversations across social media. Brand engagement and influencer marketing agency ...

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WiiU Challenge

Challenge

Solution

Results

4,000,000

10,000,000

700,000,000

A2G

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