Challenge
To reduce cost per conversion, increase the number of conversion, improve average position and reduce cost per click. Initial Insight When we 1st took over the campaign we had the following statistics: Cost Per Conversions – $271.24 Total Conversions over 3 month period – 9 Average CTR – 0.22% Average Cost Per Click – $14.03 Average Position – 5.2.
Solution
Direction There were a number of changes we made to the paid search campaign which included: Regrouping of keywords Removed poor performing keywords Keyword expansion Added negative keywords Geo modification Day of Week modification Mobile device targeting
Results
Overall we believe the results speak for themselves Cost Per Conversions – $87.07 Total Conversions in 1 month – 34 Average CTR – 0.44% (doubled CTR) Average Cost Per Click – $13.16 (reduced Cost Per Conversion) Average Position – 4.5 (increased average position)
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