Auto Service Finance
Challenge
Auto Service Finance paired the 100 Posts Plan with Supercharged Facebook Ads to reach vehicle owners via Facebook. They wanted to raise awareness of their 0% finance offering and let financially savvy car owners know there is a different way to pay for car repairs.
Solution
Audience growth and increased reach Auto Service Finance’s Facebook campaign had three elements 1. Engaging, regular social media posts that educated their audience on their offering (100 Posts Plan) 2. Post Boosts 2X per week to push back against Facebook’s low organic reach and ensure Auto Service Finance’s posts are seen by their target audience (Supercharged Facebook Ads) 3. Page Likes campaign to build an engaged organic audience around the company’s Facebook Page (Supercharged Facebook Ads)
Results
7X Increase in Auto Service Finance’s Facebook Page audience size 23X Increase in users engaging with Auto Service Finance’s Facebook Page over 28 days 3.8X Increase in users Auto Service Finance’s reached on Facebook daily Increases between January 2018 – the month before ASF began working with 100 Pound Social – and May 2018
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.