Challenge
Adidas-Adicolor Release Adidas Originals isn’t just a product, it’s a community.
Solution
This event was all about an aspirational yet imperfect creative collection of real, alive, human, visceral, unfinished, provocative, authentic, inspiring, engaging, questioning, honest, optimistic, light-hearted guests. One voice, different tones.
Results
2k+ RSVPS, long lines wrapped around the block, 2MM+ impressions, and a wild, color-filled night.
Annex Experience
Chicago, Illinois
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