Adicolor Release Party

A Marketing Story by Annex Experience about adidas

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adidas

Increase Brand Awareness

Challenge

Adidas-Adicolor Release Adidas Originals isn’t just a product, it’s a community.

Solution

This event was all about an aspirational yet imperfect creative collection of real, alive, human, visceral, unfinished, provocative, authentic, inspiring, engaging, questioning, honest, optimistic, light-hearted guests. One voice, different tones.

Event Management

Results

2k+ RSVPS, long lines wrapped around the block, 2MM+ impressions, and a wild, color-filled night.

2,000,000

Earned Media Impressions

Source: https://annexexp.com/work/adidas/

~30 Employees

$10,000 Min Budget

1 Stories

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Annex Experience

Chicago, Illinois

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