Challenge
Working with Temasek, a leading investment company in Singapore, our job was to build their reputation as a youth enabler and a catalyst to help young people take centre stage and reach their goals.
Solution
Raising Awareness About Temasek’s Community Initiatives. CORPORATE COMMUNICATIONS, MEDIA RELATIONS, STRATEGY, THOUGHT LEADERSHIP We created The Great Singapore Replay - a program that bridges generations of music and proves Temasek’s position as a youth enabler. We challenged 10 pairs of emerging and established artists to reimagine Top 10 Singapore Classic Hits. The campaign, led by an eight-episode content series, raised awareness for Temasek community initiatives by 144%.
Results
144% increase in awareness of Temasek's community initiatives over the course of 3 months S$3 MM in earned media across popular print and online publications such as The Straits Times, The Business Times, Today, TimeOut and many more 1.5 MM combined video views that resulted in over 4 million impressions from the eight weekly episodes, featuring the 10 re imagined classic Singapore hits from the TGSR artists
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