A Pop-Up Noise Project


Zeno Group + kfc.com.sg
Increase Brand Awareness


1,500,000

Video Views


4,000,000

Earned Media Impressions

Challenge

Working with Temasek, a leading investment company in Singapore, our job was to build their reputation as a youth enabler and a catalyst to help young people take centre stage and reach their goals.

Solution

  • Branding Strategy
  • Reputation Management
  • Press

Raising Awareness About Temasek’s Community Initiatives.
CORPORATE COMMUNICATIONS, MEDIA RELATIONS, STRATEGY, THOUGHT LEADERSHIP

We created The Great Singapore Replay - a program that bridges generations of music and proves Temasek’s position as a youth enabler. We challenged 10 pairs of emerging and established artists to reimagine Top 10 Singapore Classic Hits.

The campaign, led by an eight-episode content series, raised awareness for Temasek community initiatives by 144%.

Results

  • 1,500,000 Video Views
  • 4,000,000 Earned Media Impressions

144% increase in awareness of Temasek's community initiatives over the course of 3 months
S$3 MM in earned media across popular print and online publications such as The Straits Times, The Business Times, Today, TimeOut and many more
1.5 MM combined video views that resulted in over 4 million impressions from the eight weekly episodes, featuring the 10 re imagined classic Singapore hits from the TGSR artists

The Client
kfc.com.sg

Zeno Group

The Agency
Zeno Group

Chicago, Illinois
~767 Employees