Illinois 2020 Census

A Marketing Story by DCC Marketing about my2020census.gov

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my2020census.gov

Increase Brand Awareness

Challenge

DCC was engaged by various organizations throughout the State of Illinois to reach the hard-to-count populations and encourage the completion of the 2020 US Census. The campaign was designed to emphasize what we know is a priority: the Value of Funding Allocations. The objective was to not only increase awareness, but to shift negative perception and complacency about the census to motivate behavioral change and secure a complete count.

Solution

DCC Marketing developed and executed a strategic brand, marketing and media campaign with the central theme of Care About the Count #careaboutthecount. Action Build Awareness Increase Census Completion Rates Deliverables Core Brand & Message Strategy Field Training Integrated Marketing Plan Executional Creative Media Planning & Buying Paid & Organic Digital & Social Media Management TV and Radio Production Collateral Material Development Website Landing Page Development Asset Portal Library Multi-lingual Messaging & Translation Documentary Video Development Public Relations & Community Engagement State Reporting & Tracking

Branding Strategy

Television

Radio

Source: https://dccmarketing.com/our-work/illinois-2020-census/

~15 Employees

$10,000 Min Budget

1 Stories

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