Churchill Downs Incorporated

A Marketing Story by Slingshot about Churchill Downs Incorporated

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Product Launch

Challenge

Churchill Downs Inc. came to Slingshot seeking an online 50/50 raffle solution to benefit several charities, including Thoroughbred Aftercare, Arts and Education, and Breast and Ovarian Cancer Research. The goal was to launch the solution for the Kentucky Derby and capitalize on the spirit of the event. Objectives Design the site to be simple to use and mobile friendly. Enable patrons to purchase raffle tickets from any device. Integrate with Paypal to obtain payments Keep it legal and print physical tickets for the actual drawing. Get in done by Derby! (8 weeks to make it happen)

Solution

Technology: ASP.net, C#, MVC, Microsoft SQL server, Java Taking Aim The idea was simple: allow track patrons to quickly make donations for a 50/50 raffle while they were at the track. To do so, we had to make something that was fluid and intuitive to use as well as accessible from a mobile phone. Hitting The Target The site was completed and rolled out for the 2017 Kentucky Oaks and Kentucky Derby. Purchasing a raffle ticket is easy and still conforms to applicable regulations of having printed physical tickets. Since the original launch, the initiative has generated well over $250,000 in funds, and has since been used every year for the Derby with no plans of stopping.

Website Creation