Waze carpool

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Waze

Increase Brand Awareness

Challenge

Waze Carpool, a fresh way to share the road & the cost of commuting, asked YMC to assemble a team of enthusiastic student brand ambassadors and spearhead an experiencial pop-up tour in the San Francisco Bay Area. Situation YMC built a pop-up experience supported by always-on brand ambassadors to drive app downloads and position Waze Carpool as a cost-effective commuting solution. Through weekly word-of-mouth activities, creative social content, and a dynamic Drive-Thru experience, ambassadors introduced students to a new way of getting to campus.

Solution

Build an interactive Drive-Thru pop-up structure to enhance product education Circulate school-specific bit.ly links via digital content for easy app onboards Increase education & acquisition through weekly word-of-mouth activities

Mobile App Development

Social Media Management

Results

100K+ Instagram impressions through SBA content 8K Average student interactions per campus 2K New app users over 10 weeks of programming

2,000

App Installs

Source: https://youthmarketing.com/case-study/waze/

~86 Employees

$25,000 Min Budget

1 Stories

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YMC

Washington, District Of Columbia

We’re Youth Marketing Connection, a marketing agency focused on using guerrilla techniques like brand ambassadors, street teams & spring break promotions.

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