Increasing awareness to galvanize support through donations.
Challenge
Due to covid, the rise of inflation, and many other factors, in the last few years community-based non-for-profit support centers such as SAC Brant have seen a significant upswing in calls and requests for support. Yet donations are down. As well, as the need to free up capacity with the existing team, SAC brant required a marketing plan and creative that any new staff member could pick up and run with, rather than requiring approvals from the existing team.
Solution
Increase awareness of SAC Brant through social media channels: 1) To increase awareness of their mission in their community 2) Galvanize support through donations. How was this done? 1) Develop comprehensive social media guide book, calendar, draft posts and templates 2) Launch content plan on existing social channels to increase followers on social dialing up Instagram & Facebook & continuing to drive awareness by telling compelling stories. 3) Launch Director profile On LinkedIn to raise awareness 4) Weave in donation promotions through social & email channels & update the website donation page
Results
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