Andie
Increase Brand Awareness
Challenge
Worn worked with Andie Swim to create a nationwide swim campaign that portrays women feeling comfortable enough to do the uncomfortable.
Solution
"Suit Yourself” is the concept behind Andie’s launch campaign, which embodies the idea that women have the power and permission to do as they please. Women shouldn’t have to miss a moment just because they don’t feel comfortable in their swimsuit. With our “Suit Yourself” campaign, Andie reclaimed the swimsuit fantasy that has been going on for decades by helping women feel confident in their swimsuits.
Source: https://worn.nyc/work/andie-swim
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