Visit Tillamook Coast
Challenge
Destination tourism organization Visit Tillamook Coast hired Word’s Out PR in the fall of 2014 to launch a public relations campaign to generate awareness of Oregon’s Tillamook Coast as the ultimate Pacific NW coastal destination. Through public relations strategies including news releases, media outreach and social media management, the challenge was to identify and carry out the best strategies to reach its target audiences. CLIENT GOALS To provide information, service and inspiration for visitors before, during and after their visit to help them make the most of their Tillamook Coast journey.
Solution
Services Included: Traditional Media, Social Media, Blog Writing
Results
20%+ Increase Of Annual Lodging Tax Revenues In First Two Years 25% Over Goal Of Requests For Visitor Guides, Up 20% From 2016 300% Over Goal For News Stories, Articles And Media Coverage Facebook followers: 5,000 to 18,000 in 2 years’ time, 200% over goal Twitter followers: 400 to 2,000 in over a year’s time, 50% over goal Instagram followers: 120 to 2,900 in over a year’s time, 100% over goal
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