Challenge
Our goal for GoDaddy was a big one: to create world-class designed templates that competed with the likes of Squarespace, Wix, and Webflow. GoDaddy’s diverse audience of entrepreneurs, small business owners, and contractors was a core differentiator amongst audiences of competing services, which required us to rethink what ‘design’ means to a much broader, diverse demographic.
Solution
We led a process that included a team of 6 Designers, 2 Copywriters, and 2 Creative Directors to redesign 60 of GoDaddy’s templates with new branding, user experiences, art direction, and copywriting within a tight 14 week timeline. Our core challenge was crafting each template to represent GoDaddy’s diverse audience that includes culinary experts, auto mechanics, non-profits, freelance designers, and e-commerce entrepreneurs. Each template went through an exhaustive look&feel phase that aligned all stakeholders on visual language, photography, and color palette. Each of our designed templates took into consideration various business verticals, business owner demographics, modern design techniques, and scalability of visual assets and styling. Ensuring the designs were web and mobile friendly was an additional value add for users.
Results
The result led to 60 beautifully redesigned templates that launched out to the public in October 2019. GoDaddy led a world-wide campaign featuring the new designs and publicly presented the project at their annual conference. The new work has positioned Godaddy as a leader in design and craft among their competitors as they seek to gain market share in this highly competitive industry.
Wolf&Whale
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