NEI Electric Power Engineering,
Challenge
The NEI team was determined to design and build a website that reflected their company’s breadth of services, culture & values, and year-over-year business growth. Their current site didn’t represent their multidisciplinary service offerings and lacked SEO-influenced content. They were not attracting their ideal clients to the site and when site visitors did arrive on the site they left because they couldn’t easily find the information they were seeking. Additionally, industry talent wasn’t able to identify NEI’s vision and values because there was no content dedicated to NEI’s brand or culture.
Solution
Thinkcreative Strategy partnered with NEI to develop brand messaging & positioning, intuitive site navigation, and straightforward site architecture so that their ideal clients could access credible, industry-specific information and industry talent could apply to join the company.
Results
The new website features clear, on-brand positioning and messaging, intuitive navigation, and industry-specific content that attracts traffic, engages visitors, and encourages conversions. The mega menu dropdowns allow site visitors to select their industry or service quickly and easily. Filtering features on the services page allow site visitors to narrow down the specific service by industry. Strategically-placed call-to-action (CTA) buttons give the site visitor an invitation to learn more about NEI, talk to an engineer, or join the NEI team. Gated NEI technical papers allow NEI to collect contact information for potential clients and enroll them in their inbound marketing programs.
Think.Creative.Agency
At Think-Creative-Agency, we empower businesses to achieve growth through innovative digital strategies. Our expertise spans three key areas > - Brand and Website Design - Website Development - Growth Strategy By blending creativity with technology, we deliver exceptional results tailored to your unique needs. - Brand and Website Design Our design team specializes in crafting visually...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.