Dragon’s Heart Guitar Picks
Challenge
Based out of Fort Worth, TX and sold all across the United States and beyond. Dragon’s Heart creates and sells specialty guitar picks born from a passion for guitar playing. When Dragon’s Heart came on with us in July of 2014, the company was only about a month old, the website even younger. The Challenge: Starting from scratch and creating a strong brand presence online. As a new company, DHGP had no branding, no authority, and next to no visibility in the market. With a predominantly online store, gaining online visibility was pivotal. However, the site was getting an average of 13 daily views and only about 50 people searching it specifically. Needless to say, Dragon’s Heart wasn’t a top contender on many search pages.
Solution
Drive people to go looking for Dragon’s Heart Guitar Picks. Our solution for Dragon’s Heart was unique in that we had to build the brand name so that we had something to optimize. The goal was to create a strong source of organic search traffic from people searching for the brand name itself. To make this happen, we focused on a variety of platforms external to the site, the goal being to drive traffic inwards. We worked to get Dragon’s Heart on forums, blogs, news sites, YouTube channels, and social media using quality content that our audiences would engage with. We researched and utilized over 300 keywords and selected specific long-tail searches to build traction. Check out our write-up on how we grew the Dragon’s Heart Brand dramatically by creating a Closed Facebook Group.
Results
Upon introducing our social media efforts with Dragon’s Heart, we more than doubled the followers they had been building for over a year on every social platform during a four month period. We gained close to 4,000 new followers on Facebook alone over those four months, over 1,500 on Instagram, and nearly 1,000 on Twitter. Our efforts dramatically increased Dragon Heart’s organic search rankings, creating an influx of site visitors. We took those 13 page views and turned them into over 550 per day. We saw an annual increase of 221% in web traffic with 3,770 people specifically searching the brand in a month. All of this visibility helped Dragon’s Heart sales per month increase five-fold between November 2014 and November 2015. And that’s just website sales. Some other specifically targeted sites, like Amazon, were bringing sales in at 40 times their starting numbers. We’re proud to have been a part of this rockin’ success story.
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