How we Launched a Pizza Brand and made it loved by the youth!
Challenge
The popular Bangladeshi fast casual burger brand Chillox recently launched their flagship Pizza outlet called Digger. They were looking for agencies which can create a buzz in the market with innovative marketing campaigns, handle PR for them, do influencer marketing and make their packages. After careful scrutiny of a few agencies, Wire was selected and we were assigned with the launching of Diggger, their social media page and their packaging
Solution
First things first, we sat down with their brand team, their chefs, found out their price point and created multiple audience segments. Following that, we created cues and pain points with resonates with multiple audience segments and started building our content based on that. We noticed that a huge chunk of our target audience were located in Dhanmondi, Lalmatia, RayerBazar and Mohammadpur; the age range mostly ranged between 16-34 and the socioeconomic ranks varied from between B- to A. We realized that most of our TG is into games, movies, songs and all things pop culture; they like colors and all thins retro. So we made packaging that created a strong synergy with the kind of things they like.
Results
The campaign created a huge buzz on social media and was able to generate. We get almost 157,000+ Total Reach, 4,500+ Total Engagement, 400+ Total Shares
Wire
Wire is a 360-degree digital marketing and advertising agency with a specialization on increasing sales and brand visibility. We provide full-service creative solutions alongside our marketing and paid media buying services. We are also adept in social media management, with 8+ years of experience in the bag and a team...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.