Amdur Productions
Challenge
Launch new public Art Show at Chicago’s Navy Pier
Solution
We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts. Secured media stories on television, radio, print and online news Secured calendar listings for events on nearly 100 websites Created “Art Lovers VIP” Club with member benefits Create Art Lovers Meet-Up Group online and with live events at each show Sold “free” tickets through Event Brite to project attendance and secure information on attendees Created and promoted event page on Facebook Developed early-bird give-away incentive
Results
A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists. Secured more than $1 million value in earned media placements Three “Meetup” tours conducted with 50+ attendees per tour 617 tickets “sold” in advance of the event More than 500 new “Meetup” members registered within a month of program launch Facebook event page received 2,400 “interested” and 422 confirmed attendees More than 100 early-birds showed up each day for give-away incentive 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show
Winger Marketing
Established in 1986, Winger Marketing serves clients around the globe as a full-service marketing and public relations agency. Our strategic and efficient approach to brand story-telling and design keeps clients on our roster as long-term partners in business. Winger Marketing works with B2B and B2C clients in the healthcare,...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.