Delight Nuts
Challenge
Nuts, dry-fruits, seeds and berries defeat any snack in the world hands down, any day. So, when Rajguru Foods came to us with a complete branding, Business to Customer (B2C) brand positioning and advertising requirements, our team literally went nuts on the project… and of course, on their products too! From the first nibble, we knew that their exciting premium range of superfood products had all the taste necessary to make the market go gaga over them.
Solution
The Nut Gets Cracked! We kick-started the show by storming out a powerful brand name in Delight Nuts, encapsulating the key promise and experience of their high-quality superfood products. We carved out a logo inspired by the ‘happy & healthy hearts’ idea to perfectly mirror, complement and clarify the brand communication so the end customer understands exactly what they are going for. Pushing the ‘Healthy Food’ promise forward, our team worked out beautiful packaging that was inviting and approachable, and yet placed the product firmly as a premium product for the health-conscious. Online On The Line! Fast climbing the brand image ladder and reaching the premium product category, Delight Nuts soon established an intelligent, health savvy and loyal customer base. To expand and take maximum advantage of this, we designed a powerful website that showcased the expanding product verticals from Delight Nuts, and served as a home for the brand’s online customers. We unleashed a Digital Strategy with light-hearted campaigns interwoven with promotional paid campaigns to create more interactions online through stimulating contests and health-conscious posts. This led customer traffic to the client’s online shopping pages, and paid off richly and quickly.
White Warbler Communications Pvt
Since our inception in 2008, we have been in the business of building, supporting and growing brands. We help brands share their stories with their customers and build a powerful relationship. We solve complications with our creative thinking and o...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.