Challenge
Each project certainly has its own challenges. Our team strives to realize what the client wants, starting from the store location filter feature in Indonesia, the nearest store location, promo and event information to website design with a premium and luxurious impression. Each Whello specialist certainly has different challenges. Our designer team faces challenges in adjusting the client's design expectations with the possibilities when implemented in the form of HTML and CSS codes. Unlike the designer team, our web developer team faces challenges when styling filters on the store location page which takes quite a long time. Meanwhile, our SEO specialist also faces challenges in managing data from each Red & White store which reaches 80 stores in Indonesia, this certainly requires high precision in its work. Although each of our specialists faces different challenges, communication in the team that plays a role is always well maintained. So that all stages in the work process can run smoothly and provide optimal results.
Solution
In this project, the Whello team involved and responsible for the website development process is a team of web designers, web developers, SEO specialists, and ads specialists. The project work begins with the Whello web designer creating a website design that is in accordance with the brief that has been discussed. The website design that has been created by the team must go through a revision process until the website design is agreed upon by Red & White. When the design process is complete, the project work is then forwarded to the web developer team. The web developer team creates a website according to the design that has been created by the designer team until it is ready to go live or broadcast and the website can be accessed. When the website is live, the SEO team continues the project by optimizing the content on the website according to the web structure and keywords that have been determined. Next, the Ads Team will create a campaign that aims to increase website traffic instantly.
Results
Whello's main focus in the first 3 months was how to control the branded keyword (Red & White) on the Red & White website. Because when the keyword analysis was conducted, our team found that the branded keyword from Red & White was quite strong. So if there are potential customers who use branded keywords such as Red & White Surabaya, nearest Red & White, Red & White Bali, and the like, then the Red & White website is on page 1 of Google. After the branded keyword has been successfully controlled, then we will expand to keywords that are controlled by competitors but not yet controlled by us. To make the Red & White website on page 1 with other keywords requires a fairly long time with an estimate of 4-6 months. Because this optimization process is a process that is carried out organically, the time required is certainly not short. However, when this website has succeeded in being on page 1 of Google, this position can also last a long time or even forever if the website continues to receive regular optimization from our SEO specialist.
Whello Indonesia
Achieve more conversions with greater website visibility. Increase website visibility and reach potential customers by ranking 1 on Google through Whello Indonesia SEO techniques. We will develop an SEO strategy according to the characteristics of your website. So that your website will be easier to find organically. Free consultation now.
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