Challenge
Newsflare is a leading platform for user-generated video content. The company wanted to generate leads and increase brand awareness through Facebook ads. Our challenge was to create a Facebook ad campaign that would effectively reach the target audience and generate leads. Our goals were to: Increase the number of leads generated through Facebook ads. Increase brand awareness and reach among the target audience. Optimize the ad campaign to reduce the cost per click (CPC) and cost per acquisition (CPA).
Solution
Our team worked closely with Newsflare to create a Facebook ad campaign that would target the right audience and generate leads. We started by identifying the target audience, which included publishers, media companies, and content creators. Then, we developed a set of ad creatives that showcased Newsflare's services, including a large collection of rights-cleared and fully licensable user-generated videos. To optimize the ad campaign, we tracked the performance of each ad creative and optimized it based on the data collected. We also A/B tested different ad copies, images, and CTAs to find the best-performing combination.
Results
Over the course of the Facebook ad campaign, we achieved the following results: Generated over 3,000 leads through Facebook ads. Increased brand awareness and reach among the target audience. Reduced the CPC by 15% and the CPA by 10%. The successful Facebook ad campaign not only helped Newsflare generate leads and increase brand awareness but also enabled them to connect with a wider audience interested in user-generated video content.
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