Challenge
When the co-founders of One|Seventeen Media were ready to go to market with the latest versions of their social emotional learning (SEL) SaaS solutions for students, they needed a digital marketing strategy to a) get their first-ever crowdfunding campaign launched with iFundWomen, and b) a fully integrated marketing communications strategy to reach school administrators, teachers, parents and ultimately students.
Solution
One|Seventeen Media wanted an innovative new communications planning road map that delivered on the PESO model of paid, earned, shared and owned media that would be cost-effective and measurable across all mediums. We did just that – from crowdfunding campaign and Texas PTA annual conference experiential activations to look-alike audience social paid strategies informed by in-depth social listening and influencer identification. Our plan also delivered a new brand storytelling video ‘Safer Schools with ThinkingApp and reThinkIt!’ (in partnership with Hahn Public Communications) that tells the powerful and moving story of how co-founders Beth Carls’ and Amy Looper’s product prevented a potential school shooting along with their vision for making safe schools a reality. One|Seventeen Media’s digital mental health & analytics platform helps kids process difficult social emotional and mental health problems using AI-driven chatbot assistants. It evaluates, learns and provides in-depth, real-time personality insights about often complex issues regarding a child's emotional and mental state, so adults can quickly assess kids' needs to provide appropriate preventative, as well as, real-time early behavioral interventions for children both at school and at home.
The Weinheimer Group
Austin-based digital brand marketing consultancy connecting brands to the mobile health movement.
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