PaulB Parts
Challenge
About PaulB Parts A Paul B. Zimmerman, Inc. company, PaulB Parts offers agriculture, industrial, and mechanical equipment parts to farmers, contractors, and repair shops. With their 60,000-square-foot fulfillment center in Lititz, PA, PaulB supplies sprayer parts and pumps, transfer pumps, PTO shafts, and more — all at competitive prices. Their online store makes it easy to find and purchase the necessary parts for your next project. The challenge Before working with WebFX, PaulB’s pay-per-click (PPC) campaigns didn't convert well and cost more than PaulB earned in return. Seeking to boost their paid advertising return on investment (ROI) and Shopping Feed Management, PaulB turned to WebFX. They explained, “We contacted WebFX based on a referral of someone we trust. We chose WebFX because of the professionalism of their sales rep and website.”
Solution
Online ad solutions that drive results We wasted no time constructing a PPC plan sure to drive results for PaulB. To start, we identified the products that performed the best and reallocated PaulB’s ad budget to focus on four to five campaigns instead of more than 20. Targeting products with the highest conversion rates allowed PaulB to get more from their online ad investment. PaulB explained, “WebFX’s services help us to think strategically about our business — who we are, who our customers are, how we can best serve them.” In addition to streamlining their PPC campaigns, we also helped PaulB optimize their Google My Business Listing to attract more local traffic. Our comprehensive reporting, Google Analytics insights, and conversion tracking give PaulB the confidence that their digital marketing drives impressive ROI.
Results
Business impact In the first year managing PaulB’s PPC campaigns, WebFX boosted PaulB’s YoY ROI by 150 percent. PaulB commented, “We are seeing the ROI that WebFX said they could deliver related to paid search and our ecommerce site.” Since working with PaulB Parts, WebFX now manages search engine optimization (SEO) and local SEO campaigns for other PaulB properties with the goal of increasing qualified leads and revenue. Take a look at the results we helped drive for PaulB Parts. 150% Yoy Roi Increase 75% Yoy Conversion Rate Increase 23% Yoy Cost Per Lead Decrease
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