Challenge
It's Chicken Fest! Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to the credit card swiper, we left no stone unturned. Social, audio, tv, out-of-home, and display let the world know that this was one event that was not to be missed.
Solution
On social media, we celebrated "tender moments" - those special times shared with a chicken tender that you truly care for. In-store, Chicken Fest was everywhere. Whether people were buying beer or vitamins, we made sure they knew that it goes great with Chicken.
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