Challenge
Ocean City, New Jersey is a world famous seashore community located in the heart of the Jersey Shore. With a population of less than 12,000, Ocean City is like a breath of fresh sea air, providing a welcome change of pace from those congested, casino-filled vacation resorts. This makes Ocean City the family beach resort of choice for people looking to escape the hustle and bustle of everyday life.
Solution
Add a new, fresh look to the website that would emphasize the family atmosphere of Ocean City while also maintaining a sophisticated air. The website highlights the many things to do at Ocean City, upcoming events, local businesses and real estate. A custom google map was created to promote the many downtown and boardwalk businesses of Ocean City. Due to a large amount of incoming traffic from mobile devices to the Ocean City website, a mobile-friendly version of the website was created. The mobile site focuses on the four most visited areas of the website: where to stay, things to do, where to shop and places to eat. The mobile site also features a mobile-friendly map that allows visitors to find local attractions. Various promotion materials for some of the many events at Ocean City, NJ.
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