Challenge
Yogi footwear approached G&T to conceptualise, photograph, direct and manage the production of their latest 2020 Spring/Summer campaign.
Solution
First, our production team were briefed to find a model duo that fitted the brand personality. Our thinking wasn’t to find another model but someone, along with the concept, that could help raise the brand profile. After a long extensive search, we approached actor and Rizzle Kicks star Jordan Stephens and the beautiful quirky model Coral Kwayie. To give the shoot a cool relaxed vibe we sourced an old east end boozer that is used for films as our backdrop. The result created a suite of fashion images that helped to reinvigorate the Yogi brand across their marketing channels.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.