Challenge
Sylvan Construction, a multinational, multi-trade solutions company, approached us to help unify its brand while creating a fresh look that communicated their values, history and future-looking aspirations. Sylvan Construction needed to create excitement around their vision for the future of their industry, their company, and their employees. The challenge was speaking to a variety of both internal and external stakeholders, all of whom had different perspectives and experiences with Sylvan.
Solution
We started by creating a brand strategy and platform that bridged together various divisions, stakeholders, and communications. We built a solid foundation for a company with both a strong history and an industry-leading tenacity, communicating the very same values by which it came to exist, but with an eye to the future. After aligning on an internal direction, we got to working on the visual identity: a refreshed logo, colour system, photography and content style, and ideas for applications.
Tango
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