Challenge
Adastra Corporation is a data & analytics company with leading expertise, experience and a global footprint. It has headquarters in Toronto and Eastern Europe. The company provides big data and business intelligence solutions for financial services, telecom, retail, public services and healthcare. Despite its global footprint and two-decade pedigree of transforming Canadian business, Adastra lacked name recognition and had a limited share of voice in the Canadian market.
Solution
MAVERICK was tasked with establishing a unique presence for the company. We developed a holistic and integrated approach to storytelling and marketing, and worked with subject-matter experts in IoT, blockchain, big data, AI, BI and analytics to deliver a robust thought leadership strategy.
Results
MAVERICK secured thought leadership pieces in top-tier publications across Canada. In addition to online, coverage from a considerable amount of print and broadcast media outlets worked to position Adastra Corp. as digital transformation leaders in a wide variety of spaces.
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