How do you maintain awareness in an industry that demands innovation?
Challenge
E.B. Bradley is a 90-year-old supplier of specialty surfacing and hardware products for designers, fabricators and architects. The brand was challenged with maintaining awareness and relevance in an industry that demands and expects innovation and creativity. Architects, designers and fabricators constantly seek insights and discovery to fuel their creativity and originality in order to prove their talent and take pride in the result of their hard work.
Solution
With a clear understanding of customer behavior and emotional needs, Sagon-Phior successfully tackled the challenge of creating compelling messaging, content and a dynamic user experience emotively connecting with each audience member's personal expectations. These insights and ideas were further applied to everything from the corporate brand and positioning to a new website and mobile platform, and reinforced their exclusive manufacturer relationships.
Results
Thanks to the campaign with Sagon-Phior, E.B. Bradley saw a noticeable increase in brand awareness and the insights were used to improve the business as well!
Sagon-Phior
At Sagon-Phior, we are a digital branding and marketing agency that strives to establish powerful connections between brands and their customers through emotional marketing, branding, and technology. Our focus on emotional marketing allows brands to gain a better understanding of the crucial but often unnoticed patterns of customer behavior, emotion...
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