Motionpoems - Chaos on the Green Line

A Marketing Story by MANUFACTURE about motionpoems.org
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motionpoems.org
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Challenge

For the 2017 Northern Spark Festival, Manufacture partnered with Motionpoems, Pixel Farm and Egg Music to create the world’s first mass transit 360º VR experience, all within the Minneapolis / St. Paul Green Line light rail system.

Solution

This two-ride experience was a highly experimental proof-of-concept in preparation for a 23-ride VR takeover of the Green Line in 2018. The motion of the train transported participants to a brilliantly imagined world of climate chaos, surrounded by migrating herds of wild animals, and floating clouds. Developed entirely by local Mpls producers, animators and technicians and using geolocation data at stops along the line, riders could access and view, via Google Cardboard, a surreal and haunting virtual environment that emulated the train’s actual movement and orientation. Project role: Technical planning, projection, LED walls, lighting design, development resource recruiting

~2 Employees
$5,000 Min Budget
1 Stories
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MANUFACTURE

Minneapolis, Minnesota

Manufacture is a marketing and activation agency. We're a collective of makers, content creators and expert problem solvers. We're reinventing how brands connect with their audience.

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