Challenge
Helping one of the leading Universities in the world, understand their digital data. What were the barriers? Measure complex journeys and high value prospects across multiple visits and channels/systems.
Solution
Connect digital marketing data through to sales outcomes to measure costs vs success of digital media and content. Business to Business (B2B) Lead Generation -Creation of the lead journey and KPIs for ongoing success measurement -Benchmarking of current programme performance using Google Analytics data -Definition and creation of a lead performance dashboard -Connection of website, salesforce and admissions data into one report
Results
A 40% increase in leads in a key degree programme, with a reduction in media spend of 8%.
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