Roopers Beverage and Redemption

A Marketing Story by Warp + Weft about Roopers Beverage and Redemption Stores

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Roopers Beverage and Redemption Stores

Increase Sales

Challenge

Roopers Beverage and Redemption opened in 1992 and has grown to become a Maine beverage, redemption and wholesale distribution icon. Over the years there had been a whole lot of growth, but nill-to-no brand reinforcement, and zero marketing strategy.

Solution

Solidify a brand identity that meshes with their have-fun, give-back outlook, disrupts the market, and hits right with their target audience. Implement a strategic marketing plan with integrated media placement, and up their social media game.

Corporate Identity

Social Media Management

Results

New exterior signage with refreshed visuals and fun, quirky advertising has led to increased foot traffic in all locations and sales exploding through the roof. Monthly social media content and, specifically, videos produced for the client have garnered massive attention, becoming a monthly must-see among the community. (16 videos: 38K average monthly views, more than 1.5million impressions.)

1,500,000

Earned Media Impressions

Source: https://warpweftbranding.com/portfolio/roopers/

~15 Employees

$10,000 Min Budget

1 Stories

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Warp + Weft

Lewiston, Maine

We are Warp + Weft. A full-service branding agency dedicated to helping ambitious businesses craft authentic, beloved brands that last. By weaving together the essentials of impactful communication—intelligent strategy, imaginative messaging, and influ...

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