Increase sales by 46% AA Building Group
Challenge
The campaign was not set up properly Keywords were not properly optimized There were no negatives set up, so they were receiving clicks from irrelevant searches Poor ad copy There were no landing pages created for the various campaigns
Solution
After a thorough analysis of their website and online presence, we determined the best course of action was to create new and engaging landing pages based on their specific products and services, create a series of short videos explaining what they do and how they are different, we revised the current keyword strategy to focus the campaign on services they truly want to focus on, added over 250 negatives to the campaign to minimize any irrelevant search traffic, revised the targeted geography, and applied our AI technology to the campaign to increase the bid effectiveness.
Results
After 90 days, we saw a significant increase in the number of conversions, whereas the client was averaging 40 conversions a month with half of those being worthless, they were now seeing just under 75 leads per month. These leads were targeting the right traffic, driving their cost per conversion down from over $26 down to $12.
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