Fred Rogers Productions
Challenge
REBRANDING FOR PARTNERS Following a 2018 rebranding initiative, Fred Rogers Productions partnered with W|W to redesign their website and extend their updated identify into the digital space. The approach captured the childlike elements of the brand while speaking to a primary audience of professional partners: creators, distributors, licensees and donors. The architecture and user experience of the new site was designed with the needs of these partners in mind focusing on the content needs of current and future collaborators.
Solution
SHOWCASING AWARD-WINNING PRODUCTIONS Fred Rogers Productions produces award-winning programs for children of all ages that feature relatable and relevant stories featuring diverse characters. Its productions encourage children to explore new places and ideas, inspiring them to follow their curiosity and learn more about the world around them. The core of the website focuses on showcasing these productions using a robust custom post type that allows content managers the ability to associate a variety of data points with each production, including format, age group, number of episodes and runtime, learning themes and more. A separate custom post type handles awards. Awards can be associated with a production and easily shown in multiple places throughout the site. BUILT ON WORDPRESS The website is built on WordPress using a page builder plugin which gives the content manager maximum flexibility. The site also uses a variety of custom post types to handle more complex content models and relationships.
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