Challenge
Founded in 2012, Enriched Schools has since become a national movement that harnesses the power of local communities to maximize student success. How does it work? Local adults with a passion for educating children can apply to become a guest educator (GE) to teach in schools nearby whether for a day, a month, or a year. GEs consist of educators, creatives, and community leaders who all ensure that students do not miss a beat when their teacher is absent. Enriched Schools partnered with Virtual Force to create a marketplace that could connect and facilitate passionate people seeking flexible work at K-12 schools. The goal was to create a reliable, quick, and convenient two-sided platform. By using a proprietary matching system, every GE is screened in the network to guarantee that each school receives the perfect replacement and smooth staffing experience.
Solution
VF played an important role in the ideation, mockup, design, development, testing, and launch of Enriched Schools. Using a hassle-free sign-up wizard, the system allows schools and teachers to get registered with Enriched Schools. Prospective GEs can visit the homepage and create a profile with the relevant information for the system to match them with specific staff requests. Details such as special skills, languages, and the roles the GE is looking for are all taken into account along with education and previous work experience. We know how important it is to be diligent about employing people who want to work with students. Enriched Schools screens, interviews and conducts extensive background checks on all GEs before they can become verified users. After being approved, our algorithm allows users to easily update their availability and matches them with schools looking for their specific talents. Enriched Schools is committed to student achievement and the diversity of perspectives, experiences, and specialties among GE’s gives students a unique and fulfilling learning experience. Tech Ruby on Rails/HTML5/Backbone.js/CSS3/Bootstrap/SMTP/Twilio/Slack
Results
Since 2012, Enriched Schools has inspired over 200k students in 14 cities via 1,500 GEs and 175 partners.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.