Challenge
Drive mass awareness for the Twitch platform by targeting Twitch Aware, Twitch Unaware, and Twitch Frequent Introduce the brand to more Twitch Unaware through its core values of inclusivity and community and giving back to the community Increase brand awareness and viewer retention through the use of 3 programs throughout the month of December
Solution
Utilize influencers that are well known in the lifestyle and gaming communities to unbox Twitch merchandise in end-roll integrations, along with Instagram stories, to drive traffic to Twitch and the Amazon Twitch merch store Activate 1 off platform mega influencers to be paired with a popular Twitch streamer to host a two hour Let’s Play Minecraft livestream that will help raise money for No Kid Hungry
Results
3.9 k Total stream views 14.8 k Total clicks 2.3 m Influencer content views
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