Twitch Influencers


Viral Nation + Twitch
Increase Brand Awareness


14,800

Site Visits


3,900

Video Views

Challenge

Drive mass awareness for the Twitch platform by targeting Twitch Aware, Twitch Unaware, and Twitch Frequent

Introduce the brand to more Twitch Unaware through its core values of inclusivity and community and giving back to the community

Increase brand awareness and viewer retention through the use of 3 programs throughout the month of December

Solution

  • User Experience (UX/UI)
  • Social Media Management
  • Online Advertising

Utilize influencers that are well known in the lifestyle and gaming communities to unbox Twitch merchandise in end-roll integrations, along with Instagram stories, to drive traffic to Twitch and the Amazon Twitch merch store

Activate 1 off platform mega influencers to be paired with a popular Twitch streamer to host a two hour Let’s Play Minecraft livestream that will help raise money for No Kid Hungry

Results

  • 14,800 Site Visits
  • 3,900 Video Views

3.9 k Total stream views
14.8 k Total clicks
2.3 m Influencer content views

Twitch

The Client
Twitch

Internet Software & Services
~2,660 Employees
Viral Nation

The Agency
Viral Nation

Vaughan, Ontario
~15 Employees